Ogilvy and Apple

Ogilivy saw the long term, “Plan your campaign for years ahead, on the assumption that your clients intend to stay in business forever.” 

 The deluge of content is simply too much to handle. This has lead people to think in very fast terms. Everything moves so fast and it only is getting faster. It can be impossible to see the long term. A masterful strategist can do this. Napoleon in his prime could predict where the final battle of a campaign would end.

 I feel this type of strategic vision can be seen at Apple, despite the recent dip in their stock. They must have their actions planned out for years into the future. They create the trends that other companies follow. Apple is intended to stay in business forever. 

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