One of the early beliefs of the internet was that the best stuff would rise to the top. The truth is its more crowded than ever, and you need excellent marketing to rise to the top. This means if you want to get your product/service/content to a large audience you might have to engage in actions you disagree with (1). Its unfortunate, but thats the way the internet works (2). However, the internet does allow you to get yourself out there in a way that never would have been possible before (3). People thought the internet would eliminate the need for marketing, it turns out it is the difference between obscurity and success.
1. This is not always the case, but viral content spreads. There are strategies to make it happen: http://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator/dp/159184553X
2. The unintended dangerous side effects can be seen in: http://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator/dp/159184553X
3. It’s cheaper
I’m pretty sure these aren’t affiliate links.