Author Archives: Matt

How to Succeed at Online Advertising

You have to give the candy with the medicine – Brendan Gahan* This philosophy is used by Mekanism (1) for their online advertisements. I believe this is going to become the new standard for big name advertisers trying to be … Continue reading

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A New Era of Marketing

One of the early beliefs of the internet was that the best stuff would rise to the top. The truth is its more crowded than ever, and you need excellent marketing to rise to the top. This means if you … Continue reading

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FAKE

How many people think this is a post by a person not associated with Tesla?

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Influence

“People often behave for the sake of reasons” – Cialdini Cialdini identified the principles of influence as Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity. These were written about extensively in his book and many places online. However, he … Continue reading

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On Positioning

“words are triggers to meanings buried in the mind” – Trout and Ries Positioning is occupying a place in the mind and has been brilliantly written about by Jack Trout and Al Ries (1). An example that illustrates the incredible … Continue reading

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You Click. They Get Richer?*

Bloggers are playing a game where they need to get you to click to get paid. Welcome to the world of 24/7 page view journalism. They need your click and to do that they will do anything. One of their … Continue reading

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How To Get Rich by Giving Your Stuff Away

Partnering with BitTorrent is a great move if you are a creator of great things. Tim Ferriss is an example of this. He gave away extra (awesome) content for the release for his latest book the Four Hour Chef and … Continue reading

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