Author Archives: Matt
How many people think this is a post by a person not associated with Tesla?
“People often behave for the sake of reasons” – Cialdini Cialdini identified the principles of influence as Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity. These were written about extensively in his book and many places online. However, he … Continue reading
“words are triggers to meanings buried in the mind” – Trout and Ries Positioning is occupying a place in the mind and has been brilliantly written about by Jack Trout and Al Ries (1). An example that illustrates the incredible … Continue reading
Bloggers are playing a game where they need to get you to click to get paid. Welcome to the world of 24/7 page view journalism. They need your click and to do that they will do anything. One of their … Continue reading