Tag Archives: Advertising

How to Succeed at Online Advertising

You have to give the candy with the medicine – Brendan Gahan* This philosophy is used by Mekanism (1) for their online advertisements. I believe this is going to become the new standard for big name advertisers trying to be … Continue reading

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How to Ace Presentations, Get Sales and Dominate Online Advertising

Ogilvy when he made a presentation would, “open with axioms which nobody can question. By the time the audience grows more accustomed to my accent, I launch into more controversial judgements.” However, this principle also relates back to the consistency … Continue reading

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