Tag Archives: Cialdini

Influence

“People often behave for the sake of reasons” – Cialdini Cialdini identified the principles of influence as Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity. These were written about extensively in his book and many places online. However, he … Continue reading

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How to Ace Presentations, Get Sales and Dominate Online Advertising

Ogilvy when he made a presentation would, “open with axioms which nobody can question. By the time the audience grows more accustomed to my accent, I launch into more controversial judgements.” However, this principle also relates back to the consistency … Continue reading

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